The paid layer
The checker tells you OPEN IT, NARROW FIRST, or DON'T OPEN THIS VERSION. The kit is what you do with that answer: the playbook that narrows the idea, the worksheet that makes the price fee-proof, and the launch plan that spends the smallest possible failure case on the test.
$39 · one-time payment
Delivered as the page your payment opens. No account on this site, nothing to install. Etsy shop not included — the kit is for the weeks before you open one.
Part 1
How to take a DON'T or a NARROW verdict apart line by line: the buyer-naming worksheet, the occasion map for a full year of dated moments, the style/material differentiators that survive a search, and the personalization ladder — with worked narrowings for the 12 archetypes on this site, from flood framing to openable version.
Part 2
Your price, floored properly: the two break-even formulas (ordinary case, ad-credited case) worked at your cost, the shipping-included pricing trap, the bundle and set math that lifts a dead unit price into a survivable order, and the price-ladder table for digital, handmade and POD.
Part 3
The launch sequence in order: shop setup decisions that are expensive to reverse, the first listing's title built from your narrowed framing, photo order, the personalization box setup, and the pre-publish check against the five rubric lines.
Part 4
Why ten and not a hundred: the renewal math, the test design (one framing, ten executions), what to read at 30 and 60 days, and the exact signals that say widen, narrow further, or close the test and keep the lesson.
Part 5
Every beginner mistake from this site as a checkable list: dead prices, flood framings, catalogue-first launches, inventory before verdicts, reassurance from paid reassurers — each with the test that catches it before it costs anything.
Part 6
The 10-minute guided check, deepened: the exact searches to run, the thresholds as a printable card, how to log what page one looks like, and how to re-run the check after narrowing to prove the new framing reads better than the old one.
Every part above — the playbook, the worksheet, the checklists, the plan, the field guide — is in the single kit. There is no second tier and no upsell waiting behind it.
Included in the $39 Etsy Entry Kit
Run the free pre-flight checker first. If your verdict is OPEN IT with a strong rubric, you may need nothing but the launch checklist discipline — which is in the kit, but the honest sentence is that a strong verdict plus care can launch without us. If your verdict was NARROW or DON'T, the kit is the difference between a narrowed launch and a paid lesson.